We Are
Catchfire
We exist to create ideas and momentum that ignite something — curiosity, conversation, change
ABOUT CATCHFIRE
We measure impact in:
- Pipeline, revenue, sales
- Awareness & brand recognition
- Outputs eg quality of coverage and share of voice
- Outcomes eg Traffic and content engagement
CATCHFIRE
COLLECTIVE
The Catchfire Collective isn`t a bench. It`s a braintrust. Our collective is made up of senior thinkers and doers who`ve run global campaigns, launched category defining brands, and navigated high stakes environments. They`ve left the big machines to work in a better way - and we bring them together around briefs that need brains, not bloat. We build bespoke core client teams and activate specialists around each brief with care and intent.
Gerry Wisniewski - Founder
After two decades in the industry - advising some of the world`s most ambitious tech companies including Microsoft, Google DeepMind, Zendesk, Exscientia, Infosys, and HP - Gerry started Catchfire with a simple belief: that communications should do more than create noise. It should create momentum.
Catchfire was born from a desire to do things differently. To move fast, think strategically, and work in true partnership with companies who are building the future.
Our vision is to be the most trusted comms partner for high-growth and high-impact tech companies - from bold startups to global players navigating transformation. We blend strategic insight with creative firepower and speed to help them cut through, stand apart, and earn the attention they deserve.
We`re small by design, senior-led by default, and outcome-obsessed. And we believe the best stories are the ones that start with a spark - and then catch fire.
Meet the
Catchfire Collective
At Catchfire, we believe the best work happens when bold thinkers, expert storytellers and strategic minds come together. The Collective is made up of senior PR and integrated communications professionals we deep experience in tech, creative campaigning, earned media and much more. Every member brings firepower - trusted partners who roll up their sleeves to ensure your success.
Tech Communications Specialist
Mark Knight-Sands is a journalist turned tech comms expert. He has worked with some of the sector's largest brands, most recently including Google DeepMind, Samsung and AliExpress. He has helped established players and their senior leaders to better understand, think about and tell their own story, and supported fast-paced AI start-ups in finding the words to explain their biggest innovations. Having spent seven years working in business media, Mark thrives when dealing with bleeding edge technologies and busy news environments, and he loves to get into the detail for clients targeting B2B, policy and consumer audiences.
Narrative and Content Specialist
Kirstin helps technologists cut to the heart of what they want to say and how best to say it. Having spent the past two years in-house at Cisco generating PR ammunition for the EMEA region, Kirstin spent the 17 years prior working with organisations such as HP, Colt, Zebra Technologies, Ford Motor Company, Sony Mobile and Coca Cola to generate headlines, storylines and build advocacy. Whatever the size, stage or specialism, Kirstin is an expert at rooting out the stories that count; cultivating band narratives, messaging, campaigns, and compelling copy and content to help achieve business goals.