We Are
Catchfire

We exist to create ideas and momentum that ignite something — curiosity, conversation, change

ABOUT CATCHFIRE

Catchfire is the comms engine for fearless, fast-growth tech. We ignite belief, unlock momentum, and make your story impossible to ignore. We fuse strategy, creativity, and emerging tech, like AI, to catapult brands onto the world stage. Whether you`re a startup, category-creator or industry leader - we light stories that stick and spread.

We measure impact in:

Pipeline, revenue, sales
Awareness & brand recognition
Outputs eg quality of coverage and share of voice
Outcomes eg Traffic and content engagement

CATCHFIRE
COLLECTIVE

The Catchfire Collective isn`t a bench. It`s a braintrust. Our collective is made up of senior thinkers and doers who`ve run global campaigns, launched category defining brands, and navigated high stakes environments. They`ve left the big machines to work in a better way - and we bring them together around briefs that need brains, not bloat. We build bespoke core client teams and activate specialists around each brief with care and intent.

Gerry Wisniewski - Founder

After two decades in the industry - advising some of the world`s most ambitious tech companies including Microsoft, Google DeepMind, Zendesk, Exscientia, Infosys, and HP - Gerry started Catchfire with a simple belief: that communications should do more than create noise. It should create momentum. Catchfire was born from a desire to do things differently. To move fast, think strategically, and work in true partnership with companies who are building the future. Our vision is to be the most trusted comms partner for high-growth and high-impact tech companies - from bold startups to global players navigating transformation. We blend strategic insight with creative firepower and speed to help them cut through, stand apart, and earn the attention they deserve. We`re small by design, senior-led by default, and outcome-obsessed. And we believe the best stories are the ones that start with a spark - and then catch fire.

Meet the Catchfire Collective

At Catchfire, we believe the best work happens when bold thinkers, expert storytellers and strategic minds come together. The Collective is made up of senior PR and integrated communications professionals we deep experience in tech, creative campaigning, earned media and much more. Every member brings firepower - trusted partners who roll up their sleeves to ensure your success.

Mark Knight-Sands

Tech Communications Specialist

Mark Knight-Sands is a journalist turned tech comms expert. He has worked with some of the sector's largest brands, most recently including Google DeepMind, Samsung and AliExpress. He has helped established players and their senior leaders to better understand, think about and tell their own story, and supported fast-paced AI start-ups in finding the words to explain their biggest innovations. Having spent seven years working in business media, Mark thrives when dealing with bleeding edge technologies and busy news environments, and he loves to get into the detail for clients targeting B2B, policy and consumer audiences.

Kirstin Abbey

Narrative and Content Specialist

Kirstin helps technologists cut to the heart of what they want to say and how best to say it. Having spent the past two years in-house at Cisco generating PR ammunition for the EMEA region, Kirstin spent the 17 years prior working with organisations such as HP, Colt, Zebra Technologies, Ford Motor Company, Sony Mobile and Coca Cola to generate headlines, storylines and build advocacy. Whatever the size, stage or specialism, Kirstin is an expert at rooting out the stories that count; cultivating band narratives, messaging, campaigns, and compelling copy and content to help achieve business goals.

Monica Sondhi

Founder and Startup Comms Strategist

Based in NYC, Monica is a global communications leader with 20+ years shaping brand narratives and reputations for startups around the world. She's a strategic advisor to C-suite with a proven track record of delivering high-impact communications programs across North America, EMEA and APAC, in consumer and B2B sectors for clients such as Limewire, Box, Beats, Refinery 29, Amazon, Elastos and Stop The Traffik. She has transformed complex tech narratives into clear, compelling brand stories to drive 10x growth, cultivated a strong network of media contacts and loves purpose led storytelling.

Ivan Skoric

Digital, Social Media & Content Specialist

Ivan is a seasoned Digital, Social Media and Content Specialist with a proven track record delivering impactful campaigns for global tech giants like Cisco, Samsung, and Microsoft, as well as platform innovators such as WeAre8. With deep expertise in bringing content to life, audience engagement, AI, automation, media and performance marketing, Ivan blends ideas with data insight and technology platforms to drive measurable results. He excels at building presence across digital ecosystems, crafting narratives that resonate, and scaling stories that convert. Passionate about innovation and collaboration, Ivan brings a future-focused mindset to every project, helping clients thrive in the ever-evolving digital landscape. Previously, Ivan has held a variety of leadership roles including Co-Founder and Head of Digital at Adam & Eve Studio, Managing Director, Digital at Edelman, European Business Director at Wunderman, and GM Digital & Studio at Konica Minolta.

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